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Nordstrom promotes its products leading up to the red carpet Broadway performer Taye Diggs has joined the campaign with short spots to promote the Tonys as well as Nordstrom. The brief vignettes from Nordstrom feature the actor preparing for the red carpet. For instance, one video, “The Pirate,” shows Mr. Diggs standing at a mirror wearing a tuxedo. He shouts at his reflection, “I can’t hear you, do you want to win?” He continues to hype himself up for the event with other phrases, such as muttering, “A pirate laugh: har, har, har” as well as shouting and clapping. A message from Nordstrom appears at the end saying, “Whoever you want to be, we’re here for you. Proud to be the official Red Carpet sponsor of the 71st Annual Tony Awards.” Similar videos showing Mr. Diggs prepping himself follow an identical format. Nordstrom has even shared a Q&A with the actor on its online blog, The Thread. The Thread is also sharing other content leading up to the awards ceremony such as how-tos for a viewing party and predictions from style site Who What Wear on what celebrities will be wearing.
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The 8 French-Girl Fashion Pieces We’re Obsessed With From Your New Favorite Shopping Site A trip to Paris mandates stops at must-see museums (The Louvre, Musée Rodin, Musée d’Orsay), the Eiffel Tower, and Notre-Dame. And for the style-savvy set, it also means a visit to the one of the city’s most iconic fashion landmarks: the famous Le Bon Marché , the world’s first high-end department store that has called 24 rue de Sèvres its home for more than a century (what Le Bon Marché is to Paris is what Harrods is to London or Bergdorf Goodman to New York). And now, luxury conglomerate LVMH is taking everything that Le Bon Marché embodies—its highly curated selection of wares, the perfect ratio of established designers to emerging ones, the impossibly chic (and eternally elusive) French-girl aesthetic—and bringing it onto a digital platform with a global luxury shopping destination: 24 Sèvres , named after the store’s street address. “Our clients are highly sophisticated and always in search of creativity and innovation. With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris,” says Bernard Arnault, chairman and CEO of LVMH, in a press release. “Shopping at Le Bon Marché is a special and unmissable experience for both local and international clienteles. With 24 Sèvres, our clients can now enjoy this unique feeling every day and night, worldwide.” And as the digital spin-off of Le Bon Marché, 24 Sèvres is set to become the authority on Parisian style online—a distinction that will differentiate itself from any other e-commerce site—with an inventory of 150-plus inherently French brands that range from the ultra-luxe (like Christian Dior and Louis Vuitton) to the established (Courrèges, Berluti) to emerging designers (Jacquemus and Atlantique Ascoli) and niche under-the-radar ones (Alice Balas and La Prestic Ouiston). The customer service, too, promises to be exceptional, with express delivery in more than 75 countries and a squad of Parisian fashion experts on standby via video chat for styling consultations. Also worth a shout-out: The site is launching with a 77-piece capsule collection done in collaboration with Le Bon Marché and 68 Parisian and international brands (think: Loewe, Chloé, Givenchy, etc.), in which each brand has partnered up with a creative friend or artist to make over a signature piece. There’s a stunning collage-print jacket from Courrèges x Chloé Wise, an incredible oversize Loewe x M/M carryall, playfully embroidered Vanessa Seward x Jason Glasser jeans, a beautiful shearling-lined biker jacket by Acne Studios x Chloé, classic striped Roger Vivier x Inès de La Fressange, and so much more.
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